Although a landing page is a site, the approach to its SEO promotion has its characteristics. Therefore, it is not possible to apply only general optimization rules for the SEO promotion of landing pages.
The landing page is one page, so increasing its weight by increasing internal links will not work. To promote a Landing Page in Google’s organic results, you need to choose the right key phrases in your niche and focus on external links.
So, let’s take a closer look at the main stages in the promotion of a landing page in search engines.
Collect a small but focused semantic core so that the content and purpose of the landing site correspond to it as much as possible. It makes no sense to include high-frequency queries, since the high competition for them, most likely, will not allow you to enter the TOP. Choose accurate medium-frequency queries and 3-5 word keywords with low search volume.
Be sure to cluster the semantic core and do not forget to check the keywords for compliance with the commercial strategy and presentation of goods or services on the page. Since landing pages often have a commercial component, all keywords must correspond to them.
Landing should bring the maximum number of sales, it is created for this purpose. Therefore, some elements of standard optimization and promotion will have to be abandoned. However, competitor analysis should be done in the same way and with the same factors as for a regular multi-page site.
It should be understood that the text content on the landing page should be optimized throughout the page. Note that keywords should be evenly distributed across the page. Don’t just try to stuff the bottom of your textual content with high-concentration keywords.
For high-quality indexing and high ranking in search results, it is necessary to optimize the title, description and h1 meta tags for search queries. For roseville seo, these meta tags are the most important when optimizing, especially for Google.
In addition, the attractiveness of your landing page snippet in search results is very important. Design the title and description tags in such a way that the user wants to click on your link (headline or snippet) in the search results. Use the main search query and calls to action.
Optimization for local search
It is very important to understand that it will be difficult or even impossible to compete across the country. Since the landing page is a commercial site, it must have a service or delivery region. Be sure to emphasize the locality of the landing page in the footer: index, country, region, city, district, address.
Add your company to Google My Business, describe your services in detail and link to your landing page. The list of directories and local online directories for profiling and posting links can be expanded depending on the niche and region.
Since it is impossible to transfer weight from one page to another on the site, the only chance to increase the authority of the landing page is to get backlinks, links from other sites. When promoting a one-page site, budget for sponsored links, guest articles, and social media signals. External links will require no fewer resources than the promotion of a regular service site.
You need to build a backlink profile more carefully, observing all proportions between dofollow and nofollow links, as well as between anchor and non-anchor links. In addition, you must not forget to dilute the mass of links with references from catalogs and forums.
Although links from social networks are not considered regular links, they also add credibility to the landing page. To promote a landing page in Ukraine, it is necessary to be placed at least on Facebook, Instagram, Pinterest.
FAQ block for Google
If you’re promoting your landing page to Google, creating an FAQ section is a great SEO boost for your page. It will help to provide answers to all questions of potential clients or buyers. In addition, quick answers to popular questions can get your page listed in Google’s rich snippets. To do this, you need to set up a micro markup of the same type in the FAQ section.
Is it possible to bring the landing page to the top?
The short answer is yes. But much more complex than a site of at least a few pages or an extended resource with a blog. You need to do SEO optimization and promotion of landing pages not only for organic search, but also for paid search. If the content of the landing site is optimized for targeted search queries, in the case of using contextual advertising, you will have a higher chance of appearing at the top of Google Ads.
If you’re only targeting organic Google search promotion, you need to understand the specifics of landing pages and their drawbacks for SEO. For a successful project, you should consider all factors during optimization. As practice shows, it is possible to promote landing, but it requires time, knowledge and resources.